Sunny Meadows Flower Farm
Sunny Meadows is a flower farm just 6 miles from downtown Columbus. Although they sell florals to local grocers, they also have a Farmstand at their location. The problem became visibility. How can a rural farm reach urban areas?
Rural meets Urban at Sunny Meadows Flower Farm.
By creating a display at a populated location (this one being a mall), they are able to reach new customers and share a piece of the farm. The packaging and promos allow for the urban and rural feel to collide, and give the audience a new look into flower production.