Cupcake Wine Rebrand.

There was a lot of sketching and research that went into this redesign. I designed over 200 logos to get to the one that is used in the campaign, sketched layouts for app design, and magazine spreads, and generated so much copy!

Create an Oasis…

Designing the photo shoot & executing it with the help of some friends, showed me how a dream can become a reality. The more I edited and added content, the more the campaign came to life.

Use this link to see the full presentation.

Create a relaxing environment in your own home. Escape the hustle & enjoy Cupcake wines… with the help of some friends.

This campaign was a rebrand targeted at busy mothers. It encourages them to unwind and have a spontaneous spa night with friends. It is complete with an app to meet new people and play games to learn more about one another. Create an oasis. Build community. Enjoy good wine.