Accento Grocery UX/UI Mandate
In collaboration with 3 others, we started by selecting a mandate that was of interest to us. This mandate was as follows…
Our client, Accento, has engaged with us to establish a new shopping environment that focuses on smaller footprint, urban grocery stores that are appealing to Millennial and Gen Z demographics. They would like to create connections between the experience of the physical space and the target shopper’s digital experience. Their goal/mandate is to create a strong emotional connection between their brand, store experience, technology, and the younger (20-40yr) shopper. This connection should emulate a user’s “attachment” to their digital devices.
We collaborated on teams to conduct discovery research for a specified project. As a team we created a project mandate and a team mandate to influence the project and then began the research and guided our entire project, this was our project brief. We were able to do qualitative and quantitative research, conduct interviews, analyze interviews, code data, and created design opportunities. Finally we developed human problem statements that came directly from the research we conducted. We worked together as a team to collaborate and create a fully thought out discovery research study and design outcomes.
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RESEARCH:
Annotated Bibliography: Secondary Research Example
Ethnographic Fieldwork Notes
INTERVIEWS & ANALYSIS: This was the first time conducting interviews & then analyzing them. I think my interviewing could have been much stronger. I felt nervous and did not ask a lot of follow up questions while talking to my interviewee. With that being said coding went much smoother. I was able to organize the data into chunks that made it more easy to skim. This allowed me to tag it according to the information presented which made the “how might we” statements much more approachable.
Coded Interview Example
POV/HMW STATEMENTS:
Problem Statement to HMW statements to Design Recommendations Example
DESIGN RECOMMENDATIONS:
For a link to the final presentation with all design recommendations click here.
FUTURE GOALS: I would work harder to improve the project mandate and clean it up. I think it was a good starting point but had a lot of potential to influence our research more. I think we did a great job looking back at our current project mandate and literature review to influence our interview question and human problem statements. If I was doing this for a client I would come up with more POV statements to influence the design opportunities further. I would also like to practice my interview skills a little further to have more confidence in the interview and be able to ask more leading questions. This would lead to more detailed data to code in the future of the project.